SECRET TO GOOGLE ADSENSE
If you are reading this page, chances are that you already have, or are planning to have a website that you are willing to monetize. Adsense can be a great way to generate revenue from your website if you follow certain rules and guidelines. Here are a few secrets that you can start implementing right away if you want to maximize profits with Adsense.
Find high paying keywords. What you should be looking at, is the keyword’s CPC, or the Cost Per Click. This is the amount that advertisers pay Google, each time their ad is clicked on, under the keyword. Using this knowledge, when you build your websites around high paying keywords, you get a higher ROI (return on investment). In this case, your investment is the time you have put into developing your website.
Put an abundant amount of highly targeted and relevant content on your web pages. Including irrelevant information, just for the sake of having content, is a great turnoff for many people and can cause them to hit the browser's back button in the blink of an eye. Having highly focused content will also enable Adsense to serve your readers better and targeted ads, which results in a much higher CTR (Click Through Rate).
Update your website at least once a week. Search engines love websites that are constantly updated with valuable information. It’s a proven fact that regularly updated websites get indexed much faster than the ones that are only updated once in a blue moon. The more traffic search engines drive to your site, the more chances your Adsense will be clicked on. Furthermore, people keep coming back to your site if you give them enough reason to do so, and the only way to do this is to regularly keep them updated with fresh and focussed content.
Location also matters when it comes to maximizing your CTR. Place the ads on the right hand side of your page, using the skyscraper layout. This is one of the most effective ways to attract readers’ attention without distracting them from the main content.
If used properly and strategically, Google Adsense can be easily turned into a mini cash machine. Follow these tips and your Adsense earnings are sure to shoot up in no time.
You have probably heard about Google Adsense, even if you don't have an e-commerce site yet. But you might not know exactly how Adsense works and what are the best ways to optimize your site for revenues. It takes more than just adding Adsense links to your page.
Adsense produces revenue for you three different ways: page impressions, click throughs and CPMs (effective cost per thousand impressions).
Page impressions are completely related to traffic. It is the number of times the page you have your Adsense links on is viewed during a specific period in time. Obviously, the more times it is viewed, the higher your page impressions are. There are many ways to generate the traffic, either through traffic exchanges, reciprocal links, CPC campaigns and others.
Click throughs are the actual clicks from your webpage or CPC (cost per click) ad campaign. This means a viewer actually clicked through your link to another site. These click throughs may or may not generate a sale for you, but you can receive revenue just for the click through. The click through rates are calculated by how many click throughs are generated vs. how many page impressions you have. You can increase this rate with key word selection.
