Placing images with Adsense

If you do a lot of research on the internet for Google Adsense sites, you will see that a lot of people now place images next to the Adsense

For example, an Adsense Leaderboard unit of 4, may have 4 small images above it. This has been mentioned in a lot of forums that it increases the click thru rate of Adsense. I myself have tested this and after 2 weeks of monitoring, the results are postive.

I think the reason for this is that, the images draw attention around that area and some times the visitors looking at that area, overlook that it is an advert.

This is a good example of taking advice from forums and acting on them. Notice that I took the advice and tested it. Don’t take all advice as real. Test and test and test.

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Adsense Images Fail Miserably

There are several Adsense formats which you can use and Adsense images are one of them. These are Adsense ads which show pictures and not text. I’ve tested these on several of my blog and…

They’ve failed pretty bad. Once I changed the images back to text such as Adsense leaderboard, the CTR (click thru rate) increased noticeably.

I’ve tested this with different websites and with different places. I’ve come to the conclusion that they look too much like banners and people ignore them.

Another reason is that it proves once and for all that text works better than pictures. I remember John Reese tested that having a graphical header actually lowers the number of sales compared to a web sales pages with no graphic header.

I suspected the result would be the same for Adsense but I had to test it. The results prove I was right. I’ll be interested to hear of anyone who has different results. As always, test things on your own website. You may be able to come out with a combination that works. Test, test and test.

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