First impressions for Adsense websites

First impressions count when we meet people. It determines if we like them, trust them or attracted to them. First impressions with Adsense websites are even more important. They make a big difference to your Adsense income.

When your visitors first land on your website either from an article you’ve written, search engine traffic or forum signature, the first impression of your Adsense website is put to the test straight away.

They either love the website, read it, come back or click away to another website quickly. So you have to make a good first impression when they arrive on your website.

First of all, the design of your website or blog, needs to be pleasing to the eye and easy to navigate. This will attract their attention and make them more willing to find out what your website is about.

Now that you’ve got their attention, you need them to stay longer to read most of your content so that they have time to click on the Adsense ads which interest them. The content on your website is what makes them stay. As long as the content is interesting, they will read it.

The next thing you need to work on is updated content. Whether it’s a blog or website, the content must be updated regularly. This will make the visitor return. This is so so so important.

You have managed to get a visitor to your website, don’t waste it. Make them return and become one of your regulars. This is why it is crucial to update your blog regualrly and use RSS feeds on your websites so that people will return to read what’s new.

And don’t forget, search engines love fresh content. The more traffic you get and the longer they stay, then the more chances of them clicking on your Adsense. Keep this in mind the next time you look at your website. Ask yourself “Is my website giving a good first impression?”.

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Adsense Images Fail Miserably

There are several Adsense formats which you can use and Adsense images are one of them. These are Adsense ads which show pictures and not text. I’ve tested these on several of my blog and…

They’ve failed pretty bad. Once I changed the images back to text such as Adsense leaderboard, the CTR (click thru rate) increased noticeably.

I’ve tested this with different websites and with different places. I’ve come to the conclusion that they look too much like banners and people ignore them.

Another reason is that it proves once and for all that text works better than pictures. I remember John Reese tested that having a graphical header actually lowers the number of sales compared to a web sales pages with no graphic header.

I suspected the result would be the same for Adsense but I had to test it. The results prove I was right. I’ll be interested to hear of anyone who has different results. As always, test things on your own website. You may be able to come out with a combination that works. Test, test and test.

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